At most companies the United States (U.S.) looking for opportunities abroad because of the weakness of domestic demand, Starbucks would expand steadily in the land of Uncle Sam. Coffee shops worldwide are already planning to build a factory in Augusta, Georgia.
The factory will fill one of the supply chain to the booth with the resulting product is a VIA or instant coffee and ingredients for the drink Frappuccino. Management expects, this expansion could create 140 jobs in U.S. manufacturing. The Company is also targeting to open more than 100 jobs in the construction field.
“Although we have made international expansion, the U.S. still listed as our largest customer,” said Peter Gibbons, Starbucks chief global operations. “Hopefully this decision will increase the market advantages while reducing inventory costs and can help us also to predict the supplies for our company”, he added.
To obtain the desired target, Starbucks expansion at least provided funding worth U.S. $ 172 billion. Starbuck hope, new jobs are started recruiting employees in 2014.
Various types of jobs created, there are directly related to construction, there is no direct, shipping, parts and other supplies.
Currently, Starbucks has four factories in the United States. Four factories will produce as well as supplying outlets spread across the U.S. and Asia.
The Associated Press reported that, at this Starbucks still continues to develop its products. This is done so the company can survive in an increasingly tight competition. Competitors McDonald’s and Starbucks are Dunkin Donuts.
Currently, the famous coffee shop has a price premium is planning to open its first store with the product and Evolution Tazo Tea Fresh Juice. This decision is expected to reduce the cost of labor abroad at once to save on transportation costs.